Understanding the Role of an SEM Consultant: Essential Skills Explained An SEM consultant specializes in managing paid search campaigns, optimizing ads for better performance, and conducting thorough keyword research. Essential skills include expertise in platforms like Google Ads, data analysis, bid management, and understanding user intent. Strong analytical thinking and adaptability to digital marketing trends are crucial for success. https://indibloghub.com/post/understanding-the-role-of-an-sem-consultant-essential-skills-you-need-to-know