Shantha Farris, Rich Berkman, Molly Hayes - AI in commerce: Essential use cases for B2B and B2C: https://www.ibm.com/blog/ai-in-ecommerce/ #GenerativeAI #ArtificialIntelligence #AI #BusinessToBusiness #B2B #BusinessToConsumer #B2C #Personalization #CustomerExperience #Efficiency #Optimization #Commerce #Business