They are like, not doing anything. Some artwork man somewhere spent 15 minutes placing platitudes on a black background and Mut 21 coins it was tweeted by them out. I have seen a dozen of these and it's about as useful as putting about the rainbow icons for pride. It's promotion during a tragedy. But I think it's something. Half the answers I saw on Twitter were folks freaking out about it. The one I liked the most was,"But video Madden NFL are an ideal distraction for stressful times like these!"
But NFL and police brutality are two themes that have been intertwined with each other last few years because of the protests. And there are a decent amount of soccer fans who do not"get it" (see Mike Pence, or invest over 5 minutes with my conservative father in law), so even if it's only a trailer for a silly Madden game, I will take it. Maybe it'll help knock some sense into somebody. Otherwise, maybe it is going to piss off them, I am fine with this too, because fuck em. And they might have done nothing. They could have waited a week or two for this to blow over and released it afterward. This manner receives the message out there, even if they have absurd business motives, it's better than nothing.
They might have just quietly made no statement and sent countless emails out to the media saying they were delaying the day they had been officially releasing the trailer. That tweet probably needed to get approval from some people high up. Sure they could do more, but they certainly could do. Maybe this paves the way for large gaming firms making political statements? Majority of announcements that were bigger planned for this week if that doesn't get a peaceful resolution.
Bringing any focus on the protests assists the protests. Doesn't matter if they are profiting from it. I could not have stated it better. Who cares if they stand to gain off it... Which I truly don't think that they will gain more than they just didn't say anything. Raising awareness generally means if proper solutions can not be offered by anybody, and cheap Madden nfl 21 coins can only do this much. One entity pointing their hands at a problem only makes people feel helpless. But you know that it's not gont occur.